Case Studies
Who – A design team at Merck, focused on creating interactive presentations for pharmaceutical reps.
What – IVA redesign | stakeholder workshops | user research & usability audit | sitemap and IA | wireframe prototype | interactivity | team alignment
Result – A 270% increase in utilization compared to the previous version — crushing the 150% goal.
Designing a Scalable, Multi-Brand System for an Interactive Visual Aids (IVA) Template.
Who – A design team at Merck, focused on creating interactive presentations for pharmaceutical reps.
What – Design system architecture definition | stakeholder workshops and cross team alignment | prototyping & user testing | Figma systems and variables
Result – The creation of a consistent, flexible, and scalable design system that reduced project swirl and increased speed and efficiency of new IVAs coming to market.
Improving engagement of VYNDAMAX.com by up to 178%
Who – Vyndamax, A Pfizer branded treatment for transthyretin amyloid cardiomyopethy (ATTR-CM), a life-threatening cardiovascular disease.
What – Website redesign | stakeholder workshops | site & content audit | sitemap and IA | wireframe prototype | user testing | team alignment
Result – All metrics measured as key performance indicators improved, in some instances by up to 178% (i.e. CRM sign ups)
Defining information architecture and interaction patterns for an iPad native interactive visual aid
Who –HFX for PDN, A new-to-market, electronic SCS (spinal cord stimulation) implant from Nevro, intended to provide non-pharmacological relief from the symptoms of PDN
What – Information Architecture and sitemap| stakeholder workshops | content audit and mapping | interaction design | wireframe prototype | team alignment
Result –A wireframe prototype illustrating an IVA structure and interactions that comply with strict regulations
Creating a mobile interaction pattern using an existing design system
Who – Restylane Kysse, a Galderma brand lip filler
What – Interaction design | Design systems | Mobile | Wireframes | Prototype
Result –A clickable wireframe prototype that communicates intended interaction pattern, and aligns with the existing site design system
More case studies coming soon!
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